Website optimization and promotion on Google provides results visibility to companies and increases the number of visitors and sales.
S.E.O. refers to all search engines, not just Google (e.g. Βing, YAHOO!). But, with 92% of users using Google, S.E.O. focuses on complying with the specifications set by the Google algorithm.
This is a demanding process, as the algorithm constantly changes, which means that in order for a website to be displayed on the 1st page of results, constant updates with best practices are needed.
Thanks to its consistency, persistence and results obtained, Digital4U was included by Designrush in the top 30 E-Commerce S.E.O. Agencies & Services and the top 30 S.E.O. Consultants Globally
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With S.E.O. actions, including creation of optimized blog posts & advertorials, you can stay in touch with your audience and promote your products and services. This allows you remain active and visible in your community, using the best PR tool you could employ.
When you gain a good place in the Google search engine, the search engine has essentially rewarded you for all your actions. This means that you have earned its trust and reliability with the audience.
If your website architecture matches Google, then you have created a practical interface for visitors, extending their stay and the possibility of consumer conversion.
Through the easy user navigation experience and the S.E.O. best practices, the consumer’s journey becomes more pleasant and smooth. In a few words, the audience that interests you finds you on its own, through your display in the results. This allows you to also achieve sales, as your website is practical and functional.
According to research, 75% of users only click results shown in the first Google page. This means that the better your rank is, the more traffic your website will enjoy. By optimizing your website, you earn clicks and enhance your funnel for more sales.
Content is an important part of S.E.O. By creating rich, interesting and top quality content you support your website engagement. Ideally, you should combine text, images and video for even better results.
The Google algorithm constantly change and constant monitoring of the website is required for better results display. Our team is constantly updated and performs checks to ensure the best possible outcome.
Our checks include filtering all website backlinks, even those originating from non-desirable websites. Our goal is for your website to include top quality links, leading to it from other, reliable websites.
Knowing the strengths and weaknesses of your own website and your competitors’ websites, it is easier to create an effective plan that will promote your website and ensure better ranking in the results. This is important even when you already have a good ranking position, since it allows you to maintain and secure it.
S.E.O. results are absolutely measurable and you can monitor them with monthly reports. This allows you to monitor the course of actions, detect issues that need improvement and check the pace of conversions, leads or sales you make.
Proper research and keyword/key phrases targeting is the first and most important step for the correct design and deployment of an S.E.O. strategy.
Everything included in you website and affecting its display in search engine results is included in the scope of On page S.E.O.: categorization, content, meta titles, meta descriptions, tags and images. Our team checks, corrects and optimizes all factors which may affect your display in search engine results.
A core factor for conquering S.E.O. is the website enrichment with unique and top-quality content, which is User & S.E.O. friendly. This allows you to capture your audience interest and deploy your content marketing strategy in the best possible way.
Google pays attention on link quality. Link building provides each website with reliability, increases its traffic and boosts its rank in Google search results. At the same time, it reduces abandonment rate and increases sales, when traffic originates from reliable websites.
An important strategy to achieve good rank for your website is Local S.E.O. This allows you to target the areas covered by your services, earning specific and absolutely targeted audience.
No matter how important your website content and architecture are, equally important is the optimization of your technical specifications, including speed, security and user experience during navigation. A secure and fast, error- and malfunction-free website will surely earn visitors’ trust.
Contact us, if you wish for your company to take the next step in the New Digital Era!
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