Everyone is familiar with the Alter Life gyms! This group of gyms has managed to create its own concept on fitness, offering its members unlimited exercise options, through unique and special programs.
From the very first minute, the strategy chosen aimed for visitors to become oriented from the very first click, instantly finding the service/information they’re looking for!
The website design and colors were chosen in order to prevent visitor fatigue, providing them a pleasant navigation experience. The website blog keeps its content fresh, providing updates to members and non-members on lifestyle and fitness topics. The custom template accurately reflects the customer’s wishes.Το design και οι αποχρώσεις του site επιλέχθηκαν έξυπνα ώστε να μην κουράζουν τον επισκέπτη, δίνοντάς του την ευκαιρία να πλοηγηθεί ευχάριστα. Το site μέσα από το blog του διατηρεί φρέσκο το περιεχόμενό του ενημερώνοντας μέλη και μη μέλη για lifestyle και fitness θέματα. Επιπλέον, το custom template που αποτυπώνει με ακρίβεια τις επιθυμίες του πελάτη.
Mock up
We shared our customer’s vision for developing an alternative approach in Greek fitness, and so we applied a web design that showcases this.
Large, clear information blocks in full width configuration
Titles and slogans in bold color contrast and big size
Interactive effects and extensive photographs communicated dynamically
“Services” sections
The Alterlife services are the brand’s greatest competitive advantage, as they summarize the fitness approach in an alternative manner, achieving improved results with less physical, mental and time cost.
• Visual optimizations
• Custom configurations
“Trust – Success” sections
The core of the company and its communication strategy are its success stories. At the core of all marketing actions we find member testimonials who have managed to change their lifestyle through a customized program, adapted to their specific needs.
Great focus has been placed on image and integration of calls to action in critical points, leading users to communication with the company (contact form on the bottom part of the site). Contact We performed extensive configuration of the CONTACT section, in order to showcase the brand’s imposing presence all around Greece.
• Unique effects were added
• Reordering was performed
• Options and sections were added and removed according to requirements
The end result allows visitors to immediately find the closest gym and to comprehend the range of the company’s commercial activity!
