Sofa Company was established in 2010 by people experienced in the furniture sector and willing to provide original and creative products. Within a few years, the brand became a synonym of elegance, quality and variety and was established as one of the best Greek furniture companies!
The challenge we faced was two-fold: on the one hand, the redesign of the website, to one worthy of the quality and reputation of Sofa Company and on the other hand the deployment of a combination of promotional actions to enhance the company’s online presence in the very demanding furniture sector.
This challenge was converted to the following goal: to showcase the company’s products to a really huge audience, through a unique navigation experience!
On-site & Off-site SEO
When the sofacompany.gr redesign was completed, it revealed not only a beautiful and functional website, but a Google-friendly website. The website was optimized and all the latest tendencies were applied, with regard to technical and product SEO. At the same time, the website’s organic extroversion is regularly enhanced, by posting articles on websites related to the furniture sector.
Google AdWords Campaigns
With proper and targeted utilization of our budget, we managed to increase traffic and appointments booked on the website, in very little time.
Google AdWords
By utilizing the available budget, we designed and deployed a very successful campaign in the entire Google network (Search – Display – Remarketing). Via constant checks and optimizations of audience targeting, we picked the right promotional actions to ensure maximum performance.
Social Media
With Social Media campaigns and competitions, Sofa Company acquires an ever-expanding targeted audience and builds even further the feeling of trust with its followers. Also, through a properly designed strategy deployed on Facebook and Instagram, the company’s physical shops are boosted.
Physical shops boosting
The Sofa Company physical shops network expands all over the country. Thus, we do not limit ourselves to promoting just the Internet presence of the brand, but we also aim to boost physical shops by planning and holding events and competitions.
• Website Redesign
• SEO
• Digital Marketing Campaigns:
• Google Ads (Search – Display – Remarketing)
• Social Media Campaign
• Doubling of organic traffic in just three months from the launch of the SEO campaign
• Over 300 keywords on the 1st page of Google results
• Tripling of completed online goals (calls – forms – emails) in just three months from the launch of promotional actions
• 23.76% reduction of bounce rate during this period
• 52.37% increase of total website traffic during this period
